Digital Marketing & Social Media

Social media management, content production, paid media planning and digital buying for brands in Albania — run by the same team that makes the creative, so the ads are worth the media spend.

Most social media problems are creative problems wearing a media costume. Reach is cheap in Albania compared with most European markets; attention is not. If the content is forgettable, more budget only buys more people ignoring it faster. We plan media and produce content in the same room for that reason.

Social media management

• Channel strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube — including deciding which ones you should not be on.
• Monthly content calendars, written in Albanian and English, approved in advance so nothing is produced the night before.
• In-house photo and video production for feed, stories and short-form vertical video.
• Community management and response handling during campaigns and launches.
• Monthly reporting on growth, engagement, saves and — where it can be tracked — enquiries and sales.

Paid media and digital buying

• Meta, Google, YouTube and TikTok campaign planning, setup and optimisation.
• Audience and geo targeting for the Albanian market, plus diaspora targeting where it makes commercial sense.
• Programmatic and display buying, and direct placements with Albanian publishers.
• Conversion tracking, pixel and analytics implementation so results can actually be attributed.
• Creative testing — several versions of an ad running against each other rather than one execution and hope.

Content production

Social content is produced in batches: a shoot day yields a month of feed posts, stories, reels and stills. That keeps quality high and cost per asset low, and it means the calendar is never dependent on someone finding something to post. Copy is written in the language it runs in, not translated after the fact.

Reporting you can act on

Every retainer includes a monthly report that answers three questions: what did we spend, what did it produce, and what are we changing next month. If a channel is not earning its budget we will say so and recommend moving it.

Related: video and film production for the content itself, and web design for the landing pages your traffic arrives on.